Post by account_disabled on Mar 6, 2024 5:20:58 GMT
When we talk about B2B marketing strategies, we must consider various elements: target, context, channels where interaction takes place, objectives and language. Defining these variables is essential to achieve results with campaigns, obtaining a high ROI. Account based marketing is a model that aims to identify these elements, improving activities and overcoming the most complex challenges. Continue reading the article to find out more! Account based marketing: what makes the strategy unique Account based marketing aims to identify target companies to which specific activities can be directed; this is possible thanks to the integration of effective techniques and tools, which work in synergy to personalize the offer and create ad hoc campaigns.
Unlike techniques that work on SEO optimization - which we remember to be Germany Phone Number essential for attracting qualified traffic to the site and retaining customers who have already purchased - ABM focuses on a limited number of contacts, but with a high impact on ROI. This approach allows you to: reach the goal in a short time have useful KPIs, metrics and indicators get the most out of b2b marketing tools achieve perfect alignment between departments improve brand authority Where to start to get results from ABM? Here are some priority activities. Plan the strategy This is the most delicate phase of the activity, which involves defining the steps that will contribute to forming the structure of the campaigns . Download the ebook 1: Set goals Even before asking yourself what you want to achieve from ABM, it is appropriate to consider the type of business and customers, the growth strategy and the results expected in the long term.
Once these elements have been clarified, you will have more tools to evaluate the objective of the campaign, which may concern for example: improving the reputation of the brand developing awareness of a topic the request for a demo or consultancy requesting a free service or trial of a paid one 2: Identify your target audience To fully understand the importance of this step, it is sufficient to rethink the definition of account based marketing : the strategy that consists in identifying specific target companies (accounts) with the aim of designing dedicated activities . Profiling potential customers to identify key stakeholders requires meticulous and careful analysis, which includes investigating specific sectors and departments .
Unlike techniques that work on SEO optimization - which we remember to be Germany Phone Number essential for attracting qualified traffic to the site and retaining customers who have already purchased - ABM focuses on a limited number of contacts, but with a high impact on ROI. This approach allows you to: reach the goal in a short time have useful KPIs, metrics and indicators get the most out of b2b marketing tools achieve perfect alignment between departments improve brand authority Where to start to get results from ABM? Here are some priority activities. Plan the strategy This is the most delicate phase of the activity, which involves defining the steps that will contribute to forming the structure of the campaigns . Download the ebook 1: Set goals Even before asking yourself what you want to achieve from ABM, it is appropriate to consider the type of business and customers, the growth strategy and the results expected in the long term.
Once these elements have been clarified, you will have more tools to evaluate the objective of the campaign, which may concern for example: improving the reputation of the brand developing awareness of a topic the request for a demo or consultancy requesting a free service or trial of a paid one 2: Identify your target audience To fully understand the importance of this step, it is sufficient to rethink the definition of account based marketing : the strategy that consists in identifying specific target companies (accounts) with the aim of designing dedicated activities . Profiling potential customers to identify key stakeholders requires meticulous and careful analysis, which includes investigating specific sectors and departments .